Campanha desenvolvida para concorrência com o objetivo de rejuvenescer a linha de aditivos já consagrados no mercado, aproximando o produto do público mais jovem da marca com discurso e visual proprietário.
Client: Promax Bardahl
Role: Creative Direction, Graphic Design, Strategic Planning
Role: Creative Direction, Graphic Design, Strategic Planning
![](https://cdn.myportfolio.com/9fbe2a05-d6db-4f32-8559-08ff77e4fc6a/80a547a4-4102-4eb9-8448-bcf2b55f31f1_rw_1920.png?h=0bda4ccbb3b6190e57f5d0d5849f528c)
![](https://cdn.myportfolio.com/9fbe2a05-d6db-4f32-8559-08ff77e4fc6a/a283df92-5168-49fb-8cb3-ac68f08592ab_rw_1920.png?h=d55287dc983a0f4582c713283928bbe7)
![](https://cdn.myportfolio.com/9fbe2a05-d6db-4f32-8559-08ff77e4fc6a/14ad16e4-2c7e-428f-a064-530357b7bd72_rw_1920.png?h=b57d8746fbc5ce9c1686ef1dbe935585)
![](https://cdn.myportfolio.com/9fbe2a05-d6db-4f32-8559-08ff77e4fc6a/a7b596c9-4a65-4a38-96a8-318aeaab9f53_rw_1200.gif?h=a338be71ec836e66461f68799d2c84d0)
![](https://cdn.myportfolio.com/9fbe2a05-d6db-4f32-8559-08ff77e4fc6a/5ffae065-57b1-4cf5-bf5e-1a3bc3985ef1_rw_1920.png?h=870358024e53240d11ebbde53af3835e)
![](https://cdn.myportfolio.com/9fbe2a05-d6db-4f32-8559-08ff77e4fc6a/3b38aaec-e3a2-46cc-b279-d5ccf0b04903_rw_1920.png?h=c8ce7774a86d8fb78c1148dcc11e2fb8)
![](https://cdn.myportfolio.com/9fbe2a05-d6db-4f32-8559-08ff77e4fc6a/eb6ded05-07aa-4b12-b630-30414a55c887_rw_1200.png?h=2c009dc8712e4986b84f696cff142bf1)
Agency: Impulsa Comunicação
Creative team: Rani Henrique, Fernando Crastequini
Spelling Check: Mayara Nascimento