Conceito desenvolvido para novo posicionamento da marca de purificadores que visa reaver o equilíbrio entre as relações humanas e a natureza, onde, a água é o fator determinante para que isso aconteça.
Client: IBBL Purificadores
Role: Creative Direction, Strategic Planning, Graphic Design
Role: Creative Direction, Strategic Planning, Graphic Design
![](https://cdn.myportfolio.com/9fbe2a05-d6db-4f32-8559-08ff77e4fc6a/5911e582-eb75-4027-bf6f-e19304f600fd_rw_1920.png?h=3e849c1a7538b559140b983caae16979)
![](https://cdn.myportfolio.com/9fbe2a05-d6db-4f32-8559-08ff77e4fc6a/740f4733-ce9c-4191-ab5f-17b5d65d5584_rw_1920.png?h=99e08126e8a76ef61e465d3b80e6d628)
![](https://cdn.myportfolio.com/9fbe2a05-d6db-4f32-8559-08ff77e4fc6a/fe7f9b13-91bb-461d-aa7e-f4b3a056701d_rw_1200.gif?h=2bd0a93d54ff25771d86711359e29936)
![](https://cdn.myportfolio.com/9fbe2a05-d6db-4f32-8559-08ff77e4fc6a/3c770bce-09c2-48eb-80c7-383a83f75577_rw_1920.png?h=208791fa0c24a05683408cff64911e0e)
![](https://cdn.myportfolio.com/9fbe2a05-d6db-4f32-8559-08ff77e4fc6a/eb83e785-4318-4a21-a988-ceaeac4779c2_rw_1920.png?h=2871af5c837ad41eb6fc1fd7478f5a7e)
![](https://cdn.myportfolio.com/9fbe2a05-d6db-4f32-8559-08ff77e4fc6a/a1607c3d-94e6-47c7-9b3d-0becd916e764_rw_1920.png?h=274437f05182373aab8f129ade651afd)
![](https://cdn.myportfolio.com/9fbe2a05-d6db-4f32-8559-08ff77e4fc6a/932fedb6-ea9d-4545-8287-35b5ea4033dc_rw_1920.png?h=83e60b388737c719087007eaed334639)
Agency: Impulsa Comunicação
Creative team: Rani Henrique, Karina Pilotto
Media: Camila Gallani
Spelling Check: Ana Paula Gomes